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Outside Sales Representative - Refrigeration

Job Number: J0420-0387
Job Type: Permanent Full Time
City, Province, Country: Burnaby, British Columbia, Canada
Job Category: External Sales
Number of Positions: 1

Leader in the heating, ventilation, air conditioning and refrigeration industry for more than 65 years, The Master Group is the largest distributor of the HVAC-R sector in Canada. Its more than 900 dynamic and dedicated employees serve the industry in more than 42 branches and 5 distribution centers from coast to coast.

The incumbent will promote all Master Group products to dealers, contractors, and owners with equipment choices. They will be responsible for managing existing clients and developing new business as well as identifying and qualifying refrigeration opportunities.

Principal tasks:

Marketing & promotion of products:
-Selling price: coordination between purchasing/product management & sales department
-Marketing tools, catalogs, sales manuals: coordination between product manager & sales department
-After sales service: coordination between service manager & technical support to manufacturers
-Attend trade shows and seminars to promote products or to learn about industry developments
-Develop a close relationship with refrigeration / commercial contractors and promote The Master Group’s ability to quote on public tenders as well as on design build projects.
-Ensure effective regional relationships with suppliers.
-Identify competitive positioning of our products versus the competition.

After sales service:
-Contact customers after the sale to resolve problems and ensure follow up
-Have the ability to resolve technical problems related to products
-Set up and facilitate training seminars for our contractor base

Promotion of Master products to clients (contractors and owners):
-Acquire required technical knowledge in order to promote products (academic or manufacturer training)
-Preparation of annual sales budgets for territory & proposals for client accounts
-Document account activities, generate reports, and keep records of business transactions with customers and suppliers
-Maintain sales forecasting reports.
-Presentation of technical drawings
-Preparation of buying & pre-purchase documents
-Presentation of product applications for use in HVAC/R systems (formal presentation with catalogs or audio/video material)

Management of client accounts:
-Development & solicitation of existing and potential clients.
-Evaluation of client’s needs & resources and recommendation of appropriate products & services
-Responsible for the use of the CRM in client account management
-Keep informed on industry news and trends, products, services, competitors, relevant information about existing, and emerging technologies, and the latest product-line developments.


Excellent verbal and written communication skills
Possess a minimum of 5 to 7 years experience in the sales environment in HVAC/R field
In depth knowledge of products technical applications (HVAC/R Master’s products & competition)
Relevant College and/or University education (HVAC/R)
Professional phone manner and customer service skills
Knowledge of MS Office programs
Must have a valid driver’s license and be willing to travel
Good sales abilities and persuasiveness
Strong time management, organizational and decision-making skills
Ability to close sales and work under pressure
Good communication and organizational skills
Completion of sales related training programs (an asset)

Work conditions:

  • We offer our employees a competitive salary based on experience
  • Our group insurance program (medical, dental, short and long-term disability) supports our employees and their families
  • We contribute to your group RRSP
  • We support health of our employees by providing a Health Program (contribution to a membership in a fitness center)