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Digital Marketing Specialist

Job Number: J0521-0117
Job Type: Regular
City, Province, Country: Vaughan, Ontario, Canada
Job Category: Communication & Marketing
Number of Positions: 1

A leader in the heating, ventilation, air conditioning, and refrigeration sectors for almost 70 years, The Master Group is the largest independent HVAC-R distributor in Canada. The company employs over 1,000 dynamic and devoted individuals who serve the industry at over 50 branches and 4 distribution centers spanning from coast to coast. To learn more, visit www.master.ca or follow us on LinkedIn at:
https://www.linkedin.com/company/themastergroup

Reporting to the Director Virtual Branch and Digital Marketing, the incumbent will be responsible to develop and manage marketing digital initiatives.

Principal tasks:

Identify consumer awareness/acquisition opportunities by target audience and marketing channel

Develop and project manage marketing/communication digital initiatives, including paid advertising, social, native, affiliates, influencers, email communications, and website promotions

Collaborate with ecommerce team, marketing/communication team, external agencies and vendors to deliver and optimize digital marketing/communication programs

Build and refine a robust and engaging social media strategy for Master. This includes contributing content and building engagement on all social media platforms as well as finding opportunities to leverage internal content externally
Support the development and management of the Master leadership team digital profiles and their communications
Track metrics to support the effectiveness of both internal and external communications
Work with Analysts and 3rd party suppliers to compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, defining and driving actionable insights for future efforts; communicating best practices and sharing lessons learned
Work to gain efficiencies and scalability within processes and protocols as it pertains to digital marketing execution
Monitor competitors’ successes and shortcomings, as well as relevant brands that exhibit best in class digital marketing programs
Keep informed of industry activities as well as new digital approaches, resources, opportunities and best practices

Explore, examine and introduce innovative new techniques, programs, formats and channels that can improve campaign performance and/or ROI

Coordinate social media campaigns, email campaigns, campaign landing pages. marketing automation platforms, prepare and adjust content and call-to-actions and optimize campaign towards maximized ROI, engagement and qualified lead generation

Develop recommendations for new growth initiatives and platforms, programs and initiatives that scale customer acquisition

Requirements:

• BA/BS, MBA or equivalent work experience
• 3-5 years of B2B digital marketing experience, including acquisition campaigns, email drip programs , SMS messaging campaigns, funnel optimization, promotions and/or merchandising. B2C knowledge is an asset
• 3- 5 years of direct oversight of some or all the following: digital marketing , social media marketing, promotions, influencer marketing, partnership marketing, funnel optimization, Ecommerce promotions
• Strong familiarity with implementing best practices in all marketing/communication digital functions such as: acquisition marketing (email, banner ads, online video, paid search and SEO, etc.), and web analytics
• Experience working with and managing agencies
• Ability to easily turn ideation into detailed execution
• Strong leadership and communication skills to drive recommendations, articulate trade-offs, and communicate plans
• Ability to juggle a range of project initiatives, balancing quality and speed
• High attention to detail, across both business and technical domains
• First-hand, in-depth experience with digital marketing, marketing automation tools and marketing operations and promotion platforms
• A strong background in campaign marketing, with a focus on demand generation, profiling & segmentation, database marketing, and content marketing
• Excellent verbal, written and visual communications skills, polished interpersonal and influencing skills
• Ability to build relationships and manage external vendors
• Highly organized, detail-oriented and collaborative
• Energetic and self-motivated

Work conditions:

  • Group insurance from day 1 (medical, dental, short and long term disability insurance)
  • Contribution to a group RRSP upon hiring
  • Employee assistance program (psychological, financial, legal and parental support services)
  • Access to telemedicine with health professionals by chat or secure video session from day 1
  • Contribution to membership in a fitness center
  • Reimbursement of membership or renewal of a professional order
  • Anticipated vacation program