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Regional Sales Manager - BC

Job Number: J0620-0248
Job Type: Permanent Full Time
City, Province, Country: Burnaby, British Columbia, Canada
Job Category: External Sales
Number of Positions: 1
Job Location: Burnaby

Leader in the heating, ventilation, air conditioning and refrigeration industry for more than 65 years, The Master Group is the largest distributor of the HVAC-R sector in Canada. Its more than 900 dynamic and dedicated employees serve the industry in more than 42 branches and 5 distribution centers from coast to coast.

As a Regional Sales Manager, you will use superior strategic business sense to maximize sales profitability and return on capital from business opportunities for the British Columbia Territory. You will be expected to develop budgets, target key accounts, and work closely with all departments to ensure a team atmosphere approach to sales and service.

Principal tasks:

• Develop effective sales training for new staff
• Coach and develop sales team in sales process and professional selling skills
• Set long- and short-term sales strategies for region, developed with regional director
• Oversee the sales activities in the region
• Recruit and lead hiring activities of sales team
• Set and review sales and personal development objectives for sales team
• Guide employees to ensure effectiveness of cross selling activities in all business
• Design cross selling campaigns and programs in all business segments
• Establish and maintain communication channels between product manager and sales
• Serve as a coach and mentor to sales team
• Assure that sales tools (CRM, sales reports) are bring utilized for territory planning,
customer calls and account evaluation
• Evaluate and coach sales team on sales call technique through Joint sales call activity
• Work with Regional Director and Product Management Director to facilitate new and
additional product opportunities in the market
• Implement and maintain a regular sales reporting process with sales teams
• Work with Marketing team to support and contribute to marketing programs
• Communicate weekly report to regional director on area activities.
• Be an active and contributing member of the WCLT
• Develop customer relationships with large Regional and National account customers –
work with Strategic Business Development Director
• Be in-market 3 days per week on joint sales calls with sales team
• Support closing activities on large projects and large deals within the Region
• Responsible for meeting and exceeding sales and margin targets for the Regions sale’s
• Develop strong vendor relationships and leverage these partnerships to grow sales in the
• Work closely with the Branch Directors within the Region on market opportunities and
alignment between sales and branch operations
• Execute on programs and initiatives built with Product Management Director


• University degree in business or equivalent in business experience
• 5 to 7 year’s experience managing in a sales team environment
• Solid judgement and decision-making skills
• Creative thinker, both strategic and tactical
• Demonstrate strong people leadership competencies including promoting teamwork and
open communication, effective problem solving and conflict management
• Motivates and inspires others towards organizational goals and objectives
• Acts ethically in accordance to organizational values, addressing issues appropriately
• Strong planning & execution background
• Position the company as the leader in the industry within the region
• Excellent sales abilities and persuasiveness (towards clients & sales reps)
• Good organization skills with ability to manage priorities & schedule
• Good judgment in decision making, initiative and resourcefulness
• Excellent communication skills, coupled with diplomacy and courtesy
• Knowledge of MS Office programs
• In depth knowledge of products technical applications
• Technical knowledge of products (Master and competition)
• Commercial experience in the markets targeted by these products

Work conditions:

  • We offer our employees a competitive salary based on experience
  • Our group insurance program (medical, dental, short and long-term disability) supports our employees and their families
  • We contribute to your group RRSP
  • We support health of our employees by providing a Health Program (contribution to a membership in a fitness center)