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Outside Sales Representative- Commercial HVAC

Job Number: J0721-1002
Job Type: Régulier
City, Province, Country: Calgary, Alberta, Canada
Job Category: External Sales
Number of Positions: 1
Reports To: Regional Sales Manager

A leader in the heating, ventilation, air conditioning, and refrigeration sectors for over 67 years, The Master Group is the largest independent HVAC-R distributor in Canada. The company employs close to 950 dynamic and devoted individuals who serve the industry at over 44 branches and 4 distribution centers spanning from coast to coast. To learn more, visit or follow us on LinkedIn at:

Under the supervision of the Regional Sales Manager, the incumbent will promote The Master Group HVAC and refrigeration products to dealers, contractors and engineering firms within assigned territory. The incumbent will educate property managers as well as building owners in the choices of equipment. He/she will identify new key accounts & develop and maintain business relations with customers.

Principal tasks:

Marketing & promotion of products:
•Selling price: coordination between purchasing/product management & sales department
• Marketing tools, catalogs, sales manuals: coordination between product manager & sales department
• After sales service: coordination between service manager & technical support from manufacturers
• Attend trade shows and seminars to promote products or to learn about industry developments
• Develop a close relationship with commercial/applied contractors and promote The Master Groups ability to quote on public tenders as well as on design build projects.
• Ensure effective regional relationships with suppliers.
• Identify competitive positioning of our products versus the competition.

After sales service:
• Contact customers after the sale to resolve problems and ensure follow up
• Have the ability to resolve technical problems related to products
• Set up and facilitate training seminars for our dealer and contractor base

Promotion of Master refrigeration focused products to clients (contractors, engineering firms and owners):
• Acquire required technical knowledge in order to promote products (academic or manufacturer training)
• Preparation of annual sales budgets for territory & proposals for client accounts
• Document account activities, generate reports, and keep records of business transactions with customers and suppliers
• Maintain sales forecasting reports.
• Presentation of technical drawings
• Preparation of buying & pre-purchase documents
• Presentation of product applications for use in refrigeration systems (formal presentation with catalogs or audio/video material)

Management of client accounts:
• Development & solicitation of existing and potential clients.
• Evaluation of client’s needs & resources and recommendation of appropriate products & services
• Responsible for the use of the CRM in client account management
• Keep informed on industry news and trends, products, services, competitors, relevant information about existing, and emerging technologies, and the latest product-line developments.
• Participate in regional trade associations and develop networking opportunities.


• Sales experience in HVAC-R distribution company
• More than 5 years of experience
• Technical experience in refrigeration
• Refrigeration trade school training (asset)
• Strong technical and Refrigeration products sales knowledge
• Strong time management skills
• Outstanding interpersonal skills
• Excellent presentation skills
• Ability to handle multiple priorities
• Strong written & oral communication skills

Work conditions:

  • Group insurance from day 1 (medical, dental, short and long term disability insurance)
  • Contribution to a group RRSP upon hiring
  • Employee assistance program (service of psychologists, lawyers, notaries and parental assistance)
  • Access to telemedicine with health professionals by chat or secure video session from day 1
  • Contribution to membership in a fitness center
  • Reimbursement of membership or renewal of a professional order
  • Free coffee