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Digital Marketing Specialist

Job Number: J0521-0117
Job Type: Permanent Full Time
City, Province, Country: Vaughan, Ontario, Canada
Job Category: Communication & Marketing
Number of Positions: 1

A leader in the heating, ventilation, air conditioning, and refrigeration sectors for over 67 years, The Master Group is the largest independent HVAC-R distributor in Canada. The company employs close to 950 dynamic and devoted individuals who serve the industry at over 44 branches and 4 distribution centers spanning from coast to coast. To learn more, visit or follow us on LinkedIn at:

Reporting to the Director Virtual Branch and Digital Marketing, the incumbent will be responsible to develop and manage marketing digital initiatives.

Principal tasks:

• Manage SEO efforts in conjunction with SEO partners
• Identify consumer awareness/acquisition opportunities by target audience and marketing channel
• Develop and project manage marketing/communication digital initiatives, including paid advertising, native, affiliates, influencers, email communications, and website improvements
• Collaborate with ecommerce team, marketing/communication team, external agencies and vendors to deliver and optimize digital marketing/communication programs
• Work with Analysts and 3rd party suppliers to compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, defining and driving actionable insights for future efforts; communicating best practices and sharing lessons learned.
• Work to gain efficiencies and scalability within processes and protocols as it pertains to digital marketing execution
• Monitor competitors’ successes and shortcomings, as well as relevant brands that exhibit best in class digital marketing programs
• Keep informed of industry activities as well as new digital approaches, resources, opportunities and best practices
• Explore, examine and introduce innovative new techniques, programs, formats and channels that can improve campaign performance and/or ROI
• Coordinate social media campaigns, email campaigns, campaign landing pages. marketing automation platforms, prepare and adjust content and call-to-actions and optimize campaign towards maximized ROI, engagement and qualified lead generation
• Develop recommendations for new growth initiatives and platforms, programs and initiatives that scale customer acquisition


• BA/BS, MBA or equivalent work experience
• 3-5 years of B2B digital marketing experience, including acquisition campaigns, email drip programs , SMS messaging campaigns, funnel optimization, promotions and/or merchandising. B2C knowledge is an asset
• 3- 5 years of direct oversight of some or all the following: SEO, content development, social media marketing, promotions, influencer marketing, partnership marketing, funnel optimization, creative development and e-commerce
• Strong familiarity with implementing best practices in all marketing/communication digital functions such as: acquisition marketing (email, banner ads, online video, paid search and SEO, etc.), and web analytics
• Experience working with and managing agencies
• Ability to easily turn ideation into detailed execution
• Strong leadership and communication skills to drive recommendations, articulate trade-offs, and communicate plans
• Ability to juggle a range of project initiatives, balancing quality and speed
• High attention to detail, across both business and technical domains
• First-hand, in-depth experience with digital marketing, marketing automation tools and marketing operations and promotion platforms
• A strong background in campaign marketing, with a focus on demand generation, profiling & segmentation, database marketing, and content marketing
• Excellent verbal, written and visual communications skills, polished interpersonal and influencing skills
• Ability to build relationships and manage external vendors
• Highly organized, detail-oriented and collaborative
• Energetic and self-motivated
• Bilingual: English (mandatory) with also excellent communication skills in French. Both oral and written.

Work conditions:

  • Group insurance from day one (medical, dental, short and long term disability insurance);
  • Contribution to a group RRSP upon hiring;
  • Employee assistance program (psychologists, lawyers, notaries and parental assistance);
  • From day one, access to telemedicine with health professionals via secure chat or video session;
  • Contribution towards a membership in a fitness center;
  • Professional’s permit / membership reimbursements.