A leader in the heating, ventilation, air conditioning, and refrigeration sectors for over 67 years, The Master Group is the largest independent HVAC-R distributor in Canada. The company employs close to 950 dynamic and devoted individuals who serve the industry at over 44 branches and 4 distribution centers spanning from coast to coast. To learn more, visit www.master.ca or follow us on LinkedIn at:https://www.linkedin.com/company/themastergroup
Reporting to the Director Virtual Branch and Digital Marketing, the incumbent will be responsible to develop and manage marketing digital initiatives.
• Manage SEO efforts in conjunction with SEO partners• Identify consumer awareness/acquisition opportunities by target audience and marketing channel• Develop and project manage marketing/communication digital initiatives, including paid advertising, native, affiliates, influencers, email communications, and website improvements• Collaborate with ecommerce team, marketing/communication team, external agencies and vendors to deliver and optimize digital marketing/communication programs• Work with Analysts and 3rd party suppliers to compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, defining and driving actionable insights for future efforts; communicating best practices and sharing lessons learned.• Work to gain efficiencies and scalability within processes and protocols as it pertains to digital marketing execution• Monitor competitors’ successes and shortcomings, as well as relevant brands that exhibit best in class digital marketing programs• Keep informed of industry activities as well as new digital approaches, resources, opportunities and best practices• Explore, examine and introduce innovative new techniques, programs, formats and channels that can improve campaign performance and/or ROI• Coordinate social media campaigns, email campaigns, campaign landing pages. marketing automation platforms, prepare and adjust content and call-to-actions and optimize campaign towards maximized ROI, engagement and qualified lead generation• Develop recommendations for new growth initiatives and platforms, programs and initiatives that scale customer acquisition
• BA/BS, MBA or equivalent work experience• 3-5 years of B2B digital marketing experience, including acquisition campaigns, email drip programs , SMS messaging campaigns, funnel optimization, promotions and/or merchandising. B2C knowledge is an asset• 3- 5 years of direct oversight of some or all the following: SEO, content development, social media marketing, promotions, influencer marketing, partnership marketing, funnel optimization, creative development and e-commerce• Strong familiarity with implementing best practices in all marketing/communication digital functions such as: acquisition marketing (email, banner ads, online video, paid search and SEO, etc.), and web analytics• Experience working with and managing agencies• Ability to easily turn ideation into detailed execution• Strong leadership and communication skills to drive recommendations, articulate trade-offs, and communicate plans• Ability to juggle a range of project initiatives, balancing quality and speed• High attention to detail, across both business and technical domains• First-hand, in-depth experience with digital marketing, marketing automation tools and marketing operations and promotion platforms• A strong background in campaign marketing, with a focus on demand generation, profiling & segmentation, database marketing, and content marketing• Excellent verbal, written and visual communications skills, polished interpersonal and influencing skills• Ability to build relationships and manage external vendors• Highly organized, detail-oriented and collaborative• Energetic and self-motivated• Bilingual: English (mandatory) with also excellent communication skills in French. Both oral and written.